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hal.structure.identifierDauphine Recherches en Management [DRM]
dc.contributor.authorDarpy, Denis*
dc.date.accessioned2012-06-26T11:13:21Z
dc.date.available2012-06-26T11:13:21Z
dc.date.issued2012
dc.identifier.isbn978-2-10-057724-8en
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/9575
dc.description.abstractfrIllustré de cas d'étude, ce document expose les principaux concepts permettant de décrire et comprendre le comportement des consommateurs, afin de prendre les meilleures décisions marketing.en
dc.language.isofren
dc.subjectComportement du consommateuren
dc.subjectEtudes marketingen
dc.subjectConsommationen
dc.subject.ddc658.8en
dc.subject.classificationjelM.M3.M30en
dc.subject.classificationjelM.M3.M31en
dc.titleComportements du consommateuren
dc.typeOuvrage
dc.publisher.nameDunoden
dc.publisher.cityParisen
dc.identifier.citationpages372 pagesen
dc.relation.ispartofseriestitleManagement supen
dc.description.sponsorshipprivateouien
dc.subject.ddclabelMarketingen
dc.identifier.citationdate2012
dc.description.halcandidateoui
dc.description.readershipRecherche
dc.description.audienceNational
hal.identifierhal-01514394*
hal.version1*
hal.update.actionupdateMetadata*
hal.author.functionaut


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