Giving voice to customers : the impact of behavioral commitment

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Date
2012
Dewey
Marketing
Sujet
Consumer Behavior
JEL code
D11; M31
Conference name
EMAC : 41st annual conference
Conference date
05-2012
Conference city
Lisbonne
Conference country
Portugal
URI
https://basepub.dauphine.fr/handle/123456789/9170
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Author
Caffier de Kerviler, Gwarlann
Bourjot-Deparis, Julien
Cloonan, Caroline
Type
Communication / Conférence