Giving voice to customers : the impact of behavioral commitment
Date
2012Dewey
MarketingSujet
Consumer BehaviorJEL code
D11; M31Conference name
EMAC : 41st annual conferenceConference date
05-2012Conference city
LisbonneConference country
PortugalCollections
Metadata
Show full item recordAuthor
Caffier de Kerviler, Gwarlann
Bourjot-Deparis, Julien
Cloonan, Caroline