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The lost dimension of strategic alignment

Walsh, Isabelle; Renaud, Alexandre (2010), The lost dimension of strategic alignment, The 5th Mediterranean Conference on Information Systems (MCIS 2010 ) : globalization knowledge sharing and inclusion : building on the Mediterranean Ethos, 2010-09, Tel Aviv, Israël

Type
Communication / Conférence
Date
2010
Conference title
The 5th Mediterranean Conference on Information Systems (MCIS 2010 ) : globalization knowledge sharing and inclusion : building on the Mediterranean Ethos
Conference date
2010-09
Conference city
Tel Aviv
Conference country
Israël
Metadata
Show full item record
Author(s)
Walsh, Isabelle cc
Renaud, Alexandre
Abstract (EN)
This paper starts from the IS existing literature about Strategic Alignment that is mainly built on Henderson and Venkatraman‟s founding article (1993). Numerous models of alignment have been developed to guide managers‟ daily practices. These models prescribe the alignment of dimensions through measure instruments. Other studies investigate several of the antecedents of strategic alignment such as the intellectual and social dimensions. However we argue that most existing literature on strategic alignment is technically and managerially focused. It neglects an essential dimension in organizations: the "true‟ social dimension that takes all stakeholders into account, including users, and not only management. Using well-established Translation Theory, we develop three principles of method that aim at opening the models existing in the literature to this forgotten social dimension that is essential for practitioners. Our approach tends to suggest that strategic alignment needs to be constructed from a managerial, technical and stakeholders‟ perspective in order to be effective. We illustrate our argument through two case vignettes.
Subjects / Keywords
Changement organisationnel; théorie de la traduction; Strategic alignment
JEL
M54 - Labor Management
A14 - Sociology of Economics
O31 - Innovation and Invention: Processes and Incentives
O32 - Management of Technological Innovation and R&D

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