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Avoiding poor health or approaching good health: Does it matter? Conceptualization, measurement and consequences of health regulatory focus

Gomez, Pierrick; Borges, Adilson (2010), Avoiding poor health or approaching good health: Does it matter? Conceptualization, measurement and consequences of health regulatory focus, in Dahl, Darren W.; Johar, Gita V.; Van Osselaer, Stijn M.J., Advances in Consumer Research vol 38, Association for Consumer Research : Duluth

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Type
Communication / Conférence
Date
2010
Conference title
Association for Consumer Research Conference
Conference date
2010-10
Conference city
Jacksonville
Conference country
États-Unis
Book title
Advances in Consumer Research vol 38
Book author
Dahl, Darren W.; Johar, Gita V.; Van Osselaer, Stijn M.J.
Publisher
Association for Consumer Research
Published in
Duluth
Metadata
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Author(s)
Gomez, Pierrick
Borges, Adilson
Abstract (EN)
This research describes the development of the Health Regulatory Focus Scale (HRFS), which was designed to capture individual tendency to use avoidance or approach strategies during health goal pursuit. Scale development procedures confirmed the structure of the scale and validated its psychometric properties. We then investigate its relationship with different health outcomes. This health specific measure predicted health beliefs, health behaviors and health subjective state.
Subjects / Keywords
health behavior; Health Regulatory Focus Scale
JEL
D11 - Consumer Economics: Theory
I12 - Health Behavior