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Do Health Claims Always Lead to Obesity? The Role of Consumers's Lay Theories About Low-Nutrients Food in Quality and Quantity Estimation

Gomez, Pierrick (2011), Do Health Claims Always Lead to Obesity? The Role of Consumers's Lay Theories About Low-Nutrients Food in Quality and Quantity Estimation, North American Conference of the Association for Consumer Research, 2011-10, Saint-Louis, États-Unis

Type
Communication / Conférence
Date
2011
Conference title
North American Conference of the Association for Consumer Research
Conference date
2011-10
Conference city
Saint-Louis
Conference country
États-Unis
Metadata
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Author(s)
Gomez, Pierrick
Subjects / Keywords
Consumers' Theories; Low-Nutrients Food
JEL
I19 - Other
D11 - Consumer Economics: Theory