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Marketing et crise : entre réponses de fond et le marketing de la crise

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Date
2009
Alternative titles
Marketing in economic crisis : between lasting solutions and marketing the crisis
Dewey
Direction d'entreprise
Sujet
Marketing; Crise
JEL code
M31
Journal issue
Revue Française de Gestion
Volume
3
Number
193
Publication date
04-2009
Article pages
43-50
Publisher
Lavoisier
DOI
http://dx.doi.org/10.3166/RFG.193.43-50
URI
https://basepub.dauphine.fr/handle/123456789/830
Collections
  • DRM : Publications
Metadata
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Author
Pras, Bernard
Type
Article accepté pour publication ou publié

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