Are You An Early Bird Or A Night Owl? Why Are Diurnal Types Relevant For Marketing?

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Date
2010
Dewey
Marketing
Sujet
Comportements de consommation
JEL code
D12
Conference name
39th European Marketing Academy Conference (EMAC)
Conference date
06-2010
Conference city
Copenhague
Conference country
Danemark
URI
https://basepub.dauphine.fr/handle/123456789/8124
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Author
Delacroix, Eva
Guillard, Valérie
Type
Communication / Conférence