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Consumers' Tendency To Keep Objects: Definition And Measure

Guillard, Valérie (2010), Consumers' Tendency To Keep Objects: Definition And Measure, 39th European Marketing Academy Conference (EMAC), 2010-06, Copenhague, Danemark

Type
Communication / Conférence
Date
2010
Conference title
39th European Marketing Academy Conference (EMAC)
Conference date
2010-06
Conference city
Copenhague
Conference country
Danemark
Metadata
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Author(s)
Guillard, Valérie cc
Subjects / Keywords
Comportements de consommation
JEL
D11 - Consumer Economics: Theory
M31 - Marketing