Consumers' Tendency To Keep Objects: Definition And Measure

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Date
2010
Dewey
Marketing
Sujet
Comportements de consommation
JEL code
D11; M31
Conference name
39th European Marketing Academy Conference (EMAC)
Conference date
06-2010
Conference city
Copenhague
Conference country
Danemark
URI
https://basepub.dauphine.fr/handle/123456789/8070
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Author
Guillard, Valérie
Type
Communication / Conférence