Showing items related by title and author.

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  Avoiding poor health or approaching good health: Does it matter? Conceptualization, measurement and consequences of health regulatory focus 

  Gomez, Pierrick; Borges, Adilson (2010) Communication / Conférence
• Avoiding poor health or approaching good health: Does it matter? The conceptualization, measurement, and consequences of health regulatory focus 

  Gomez, Pierrick; Borges, Adilson; Pechmann, Cornelia (2013) Article accepté pour publication ou publié
• The Health Regulatory Focus Scale: Contruct Validation, Antecedents and Consequences 

  Gomez, Pierrick (2009) Communication / Conférence
• Nutrition choice in everyday life: a heuristics approach to understanding consumers’ evaluations of food products 

  Gomez, Pierrick (2010) Communication / Conférence
• Do Health Claims Always Lead to Obesity? The Role of Consumers's Lay Theories About Low-Nutrients Food in Quality and Quantity Estimation 

  Gomez, Pierrick (2011) Communication / Conférence