Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects
Date
2012Link to item file
https://hal.archives-ouvertes.fr/hal-00656485Dewey
MarketingSujet
Brand equity; Label equity; Cobranding; Perceived quality; Organic label; Brand; Consumer; Food Consumption; MarketingJEL code
D.D1.D12; D.D1.D18; M.M3.M31; M.M3.M37Journal issue
Journal of Consumer PolicyVolume
35Number
1Publication date
2012Article pages
85-104Publisher
SpringerCollections
Metadata
Show full item recordAuthor
Larceneux, Fabrice
1032 Dauphine Recherches en Management [DRM]
Benoît-Moreau, Florence
1032 Dauphine Recherches en Management [DRM]
Renaudin, Valérie
1032 Dauphine Recherches en Management [DRM]