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The Use of Art Knowledge to Enhance Creativity in Grounded Theory Research

Bandeira-de-Mello, Rodrigo; Garreau, Lionel (2009), The Use of Art Knowledge to Enhance Creativity in Grounded Theory Research, Associaçao Nacional de Pos-Graduaçao e Pequisa em Administraçao (ANPAD 2009), 2009-09, Sao Paulo, Brésil

Type
Communication / Conférence
Date
2009
Conference title
Associaçao Nacional de Pos-Graduaçao e Pequisa em Administraçao (ANPAD 2009)
Conference date
2009-09
Conference city
Sao Paulo
Conference country
Brésil
Metadata
Show full item record
Author(s)
Bandeira-de-Mello, Rodrigo
Garreau, Lionel
Abstract (EN)
Developing grounded theory in practice is not an easy task. The resulting quality is directly linked to the researcher’s ability in discovering categories, properties, and dimensions that build a relevant theory about a phenomenon. We show how art based knowledge adds value to the existing techniques used for enhancing theoretical sensitivity. We argue that art knowledge leverages researcher’s creativity, an under-evoked issue in the literature. The issues of how and to what extent creativity can be used in developing grounded theory are seldom treated in the literature. The set of tools suggested by the literature to help sensitizing researchers in developing theory does not guarantee creative thinking and novel theories. In the present paper, we derive from our own practice as GT researchers and instructors for almost a decade to show and to systematize how the knowledge of arts sensitizes the researcher and lead to creative thinking about managerial practice. We provide three illustrative examples drawn from our experience as grounded theory researchers and instructors.
Subjects / Keywords
creativity; art knowledge; Grounded theory
JEL
Y80 - Related Disciplines
A19 - Other

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