Le Cochon de Bretagne: a brand and producers’ organisation
Rakotonandraina, Nalini; Sauvée, Loïc (2009), Le Cochon de Bretagne: a brand and producers’ organisation, in Trienekens, Jacques; Petersen, Brigitte; Wognum, Nel; Brinkmann, Detert, European pork chains: Diversity and quality challenges in consumer-oriented production and distribution, Wageningen Academic Publishers : Wageningen, p. 195-212
Type
Chapitre d'ouvrageDate
2009Book title
European pork chains: Diversity and quality challenges in consumer-oriented production and distributionBook author
Trienekens, Jacques; Petersen, Brigitte; Wognum, Nel; Brinkmann, DetertPublisher
Wageningen Academic Publishers
Published in
Wageningen
ISBN
978-90-8686-103-3
Number of pages
285Pages
195-212
Metadata
Show full item recordSubjects / Keywords
Brand; Cochon de BretagneJEL
M31 - MarketingRelated items
Showing items related by title and author.
-
The many paths of value creation in brand alliances : Resource combining and governance mechanisms Coulibaly, Mantiaba; Sauvée, Loïc (2009) Communication / Conférence
-
Coulibaly, Mantiaba; Sauvée, Loïc (2009) Communication / Conférence
-
Sauvée, Loïc (2000) Article accepté pour publication ou publié
-
Raynaud, Emmanuel; Valceschini, Egizio; Sauvée, Loïc (2006) Communication / Conférence
-
Sauvée, Loïc; Coulibaly, Mantiaba (2008) Communication / Conférence