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dc.contributor.authorCoumau, Jean-Baptiste
dc.contributor.authorJosserand, Emmanuel
dc.date.accessioned2011-11-21T11:41:31Z
dc.date.available2011-11-21T11:41:31Z
dc.date.issued2009
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/7582
dc.language.isoenen
dc.subjectbranding strategiesen
dc.subjectOrangeen
dc.subject.ddc658.8en
dc.subject.classificationjelM31en
dc.titleOrange Brand Launch in France – inside=outside brand transformationen
dc.typeChapitre d'ouvrage
dc.identifier.citationpages233-237en
dc.relation.ispartoftitlePower brands: measuring, making and managing brand successen
dc.relation.ispartofeditorRiesenbeck, Hajo
dc.relation.ispartofeditorPerrey, Jesko
dc.relation.ispartofpublnameWileyen
dc.relation.ispartofpublcityWeinheimen
dc.relation.ispartofdate2009
dc.relation.ispartofpages274en
dc.description.sponsorshipprivateouien
dc.subject.ddclabelMarketingen
dc.relation.ispartofisbn978-3-527-50282-0en


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