Orange Brand Launch in France – inside=outside brand transformation

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Date
2009
Dewey
Marketing
Sujet
branding strategies; Orange
JEL code
M31
Book title
Power brands: measuring, making and managing brand success
Author
Riesenbeck, Hajo; Perrey, Jesko
Publisher
Wiley
Publisher city
Weinheim
Year
2009
Pages number
274
ISBN
978-3-527-50282-0
URI
https://basepub.dauphine.fr/handle/123456789/7582
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Author
Coumau, Jean-Baptiste
Josserand, Emmanuel
Type
Chapitre d'ouvrage
Item number of pages
233-237