Orange Brand Launch in France – inside=outside brand transformation
Date
2009Dewey
MarketingSujet
branding strategies; OrangeJEL code
M31Book title
Power brands: measuring, making and managing brand successAuthor
Riesenbeck, Hajo; Perrey, JeskoPublisher
WileyPublisher city
WeinheimYear
2009Pages number
274ISBN
978-3-527-50282-0Collections
Metadata
Show full item recordAuthor
Coumau, Jean-Baptiste
Josserand, Emmanuel