Orange Brand Launch in France – inside=outside brand transformation
Coumau, Jean-Baptiste; Josserand, Emmanuel (2009), Orange Brand Launch in France – inside=outside brand transformation, in Riesenbeck, Hajo; Perrey, Jesko, Power brands: measuring, making and managing brand success, Wiley : Weinheim, p. 233-237
Type
Chapitre d'ouvrageDate
2009Book title
Power brands: measuring, making and managing brand successBook author
Riesenbeck, Hajo; Perrey, JeskoPublisher
Wiley
Published in
Weinheim
ISBN
978-3-527-50282-0
Number of pages
274Pages
233-237
Metadata
Show full item recordSubjects / Keywords
branding strategies; OrangeJEL
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