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Orange Brand Launch in France – inside=outside brand transformation

Coumau, Jean-Baptiste; Josserand, Emmanuel (2009), Orange Brand Launch in France – inside=outside brand transformation, in Riesenbeck, Hajo; Perrey, Jesko, Power brands: measuring, making and managing brand success, Wiley : Weinheim, p. 233-237

Type
Chapitre d'ouvrage
Date
2009
Book title
Power brands: measuring, making and managing brand success
Book author
Riesenbeck, Hajo; Perrey, Jesko
Publisher
Wiley
Published in
Weinheim
ISBN
978-3-527-50282-0
Number of pages
274
Pages
233-237
Metadata
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Author(s)
Coumau, Jean-Baptiste
Josserand, Emmanuel
Subjects / Keywords
branding strategies; Orange
JEL
M31 - Marketing