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dc.contributor.authorRaynaud, Emmanuel
dc.contributor.authorSauvée, Loïc
dc.contributor.authorValceschini, Egizio
dc.date.accessioned2011-11-16T14:50:51Z
dc.date.available2011-11-16T14:50:51Z
dc.date.issued2009
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/7520
dc.language.isoenen
dc.subjectgovernanceen
dc.subjectbranding strategiesen
dc.subject.ddc658.4en
dc.subject.classificationjelM31en
dc.subject.classificationjelM1en
dc.titleAligning branding strategies and governance of vertical transactions in agri-food chainsen
dc.typeArticle accepté pour publication ou publié
dc.description.abstractenThis article looks at the interactions between branding strategies and governance of vertical transactions. Branding strategy refers to the choice of information provided to consumers through a brand name. Governance refers to contractual agreements organizing transactions in vertical chains. We build on the logic of transaction costs economics to analyze these interactions. We provide an empirical analysis based on case studies to illustrate how governance structures are aligned with branding strategies. We show that the governance will depend on the salience of transactions. Critical or quality-relevant transactions are more tightly controlled than the others. We also explore the consequences of our results for the alignment principle described in Oliver Williamson's work.en
dc.relation.isversionofjnlnameIndustrial and Corporate Change
dc.relation.isversionofjnlvol18en
dc.relation.isversionofjnlissue5en
dc.relation.isversionofjnldate2009
dc.relation.isversionofjnlpages835-868en
dc.relation.isversionofdoihttp://dx.doi.org/10.1093/icc/dtp026en
dc.description.sponsorshipprivateouien
dc.relation.isversionofjnlpublisherOxford University Pressen
dc.subject.ddclabelDirection d'entrepriseen


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