Differences in e-Commerce Behavior between Neighboring Countries - The Case of France and Belgium
Goethals, Frank G.; Carugati, Andrea; Leclercq, Aurélie (2009), Differences in e-Commerce Behavior between Neighboring Countries - The Case of France and Belgium, The Database for Advances in Information Systems, 40, 4, p. 88-116. http://dx.doi.org/10.1145/1644953.1644960
TypeArticle accepté pour publication ou publié
Journal nameThe Database for Advances in Information Systems
MetadataShow full item record
Abstract (EN)It is often (implicitly) assumed that e-commerce behavior is similar in countries with a similar culture in terms of Hofstede's dimensions. Through a study of e-commerce behavior of 969 private consumers and company representatives on 50 products, this paper proves there are actually significant differences in e-commerce behavior (information finding, suppler selection, and purchase) between people from two neighboring, culturally similar countries: Belgium and France. Furthermore, contrary to what was found in various US studies, very few differences in e-commerce behavior were detected between men and women in these two countries. Furthermore, clear differences were detected between age groups for product information finding and supplier selection but not for product purchase. Finally, to a big extent differences in e-commerce behavior between private consumers of two countries also exist between company representatives of the two countries.
Subjects / KeywordsFrance; Belgium; E-commerce
Showing items related by title and author.
Des différences inattendues au sujet de l'usage des canaux d'achats en France et dans les Flandres Belges Goethals, Frank G.; Leclercq, Aurélie; Carugati, Andrea (2009) Article accepté pour publication ou publié
Exploration du lien entre religion et comportement de shopping en France / Exploration of the linkage between religion and shopping behavior in France. Benmoyal-Bouzaglo, Sarah (2009) Communication / Conférence
Give me a mobile phone, and I will work harder! Assessing the value of mobile technologies in organizations : an exploratory research Leclercq, Aurélie; Isaac, Henri (2006) Communication / Conférence
Genome analysis and gene expression profiling of neuroblastoma and ganglioneuroblastoma reveal differences between neuroblastic and Schwannian stromal cells Cavazzana, Andrea; Di Cristofano, Claudio; Perri, Patrizia; Gambini, Claudio; Longo, Luca; Mazzocco, Katia; Moretti, Stefano; Bonassi, Stefano; Tonini, Gian Paolo; Coco, Simona; Defferrari, Raffaella; Scaruffi, Paola (2005) Article accepté pour publication ou publié