Date
2010
Lien vers un document non conservé dans cette base
http://halshs.archives-ouvertes.fr/halshs-00636231
Indexation documentaire
Marketing
Subject
Data collection; Online surveys; Paper-and-pencil surveys; Response bias; Social desirability; Demand artifact
Code JEL
C42; M31
Titre du colloque
39th EMAC Annual Conference 2010 : The The Six Senses, The Essentials of Marketing
Date du colloque
06-2010
Ville du colloque
Copenhagen
Pays du colloque
Danemark
Auteur
Parguel, Béatrice
Butori, Raphaëlle
Type
Communication / Conférence
Nombre de pages du document
8 p.
Résumé en anglais
This article investigates the impact of two data collection modes (online surveys and paper-and-pencil surveys) and the perceived attractiveness of the experimenter on two types of response biases: social desirability and demand artifacts. Its results highlight the combined effect of the data collection mode and the perceived attractiveness of the experimenter on social desirability and show that signs sensitivity and signs interpretation (two types of demand artifacts) are stronger in the context of online surveys than in the context of paper-and-pencil surveys.
