When students give biased responses to researchers: An exploration of traditional paper vs. computerized self-administration
Parguel, Béatrice; Butori, Raphaëlle (2010), When students give biased responses to researchers: An exploration of traditional paper vs. computerized self-administration, 39th EMAC Annual Conference 2010 : The The Six Senses, The Essentials of Marketing, 2010-06, Copenhagen, Danemark
Type
Communication / ConférenceExternal document link
http://halshs.archives-ouvertes.fr/halshs-00636231Date
2010Conference title
39th EMAC Annual Conference 2010 : The The Six Senses, The Essentials of MarketingConference date
2010-06Conference city
CopenhagenConference country
DanemarkPages
8 p.
Metadata
Show full item recordAbstract (EN)
This article investigates the impact of two data collection modes (online surveys and paper-and-pencil surveys) and the perceived attractiveness of the experimenter on two types of response biases: social desirability and demand artifacts. Its results highlight the combined effect of the data collection mode and the perceived attractiveness of the experimenter on social desirability and show that signs sensitivity and signs interpretation (two types of demand artifacts) are stronger in the context of online surveys than in the context of paper-and-pencil surveys.Subjects / Keywords
Data collection; Online surveys; Paper-and-pencil surveys; Response bias; Social desirability; Demand artifactRelated items
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