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Lighting and Perceived Temperature: Energy-Saving Levers to Improve Store Evaluations?

dc.contributor.authorPras, Bernard
dc.contributor.authorBriand-Decre, Gwenaëlle
dc.date.accessioned2011-04-18T13:43:16Z
dc.date.available2011-04-18T13:43:16Z
dc.date.issued2010
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/5988
dc.descriptionVol 37
dc.language.isoenen
dc.subjecttemperatureen
dc.subjectLightingen
dc.subjectenergy savingsen
dc.subjectstore evaluationsen
dc.subject.ddc658.8en
dc.subject.classificationjelM31en
dc.titleLighting and Perceived Temperature: Energy-Saving Levers to Improve Store Evaluations?en
dc.typeCommunication / Conférence
dc.description.abstractenLight intensity and thermal conditions have energy savings implications. Based on environmental psychology, ergonomics and in-store environment research, this study analyzes the direct and interaction effects of lighting and perceived temperature on store evaluations. Three evaluative dimensions emerged from the factor analysis: stimulation, upmarket positioning and relaxation. A 2 x 2 x 3 experiment (lighting x perceived temperature x retail outlet) shows that lighting and its interaction with perceived temperature influence stimulation and upmarket positioning. Perceived temperature has a direct impact on stimulation. The type of retail outlet (jeans, books, and furniture) affects stimulation, upmarket positioning and relaxation.en
dc.identifier.citationpages312-318
dc.relation.ispartoftitleAdvances in Consumer Research - North American Conference Proceedings
dc.relation.ispartofeditorCampbell, Margaret
dc.relation.ispartofeditorInman, Jeff
dc.relation.ispartofeditorPieters, Rik
dc.relation.ispartofpublnameAssociation for Consumer Research
dc.relation.ispartofpublcityDuluth (MN)
dc.relation.ispartofdate2010
dc.description.sponsorshipprivateouien
dc.subject.ddclabelMarketingen
dc.relation.conftitleCongrès International de l’Association for Consumer Researchen
dc.relation.confdate2009-10
dc.relation.confcityPittsburghen
dc.relation.confcountryÉtats-Unisen


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