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Lighting and Perceived Temperature: Energy-Saving Levers to Improve Store Evaluations?

Pras, Bernard; Briand-Decre, Gwenaëlle (2010), Lighting and Perceived Temperature: Energy-Saving Levers to Improve Store Evaluations?, dans Campbell, Margaret; Inman, Jeff; Pieters, Rik, Advances in Consumer Research - North American Conference Proceedings, Association for Consumer Research : Duluth (MN), p. 312-318

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Type
Communication / Conférence
Date
2010
Titre du colloque
Congrès International de l’Association for Consumer Research
Date du colloque
2009-10
Ville du colloque
Pittsburgh
Pays du colloque
États-Unis
Titre de l'ouvrage
Advances in Consumer Research - North American Conference Proceedings
Auteurs de l’ouvrage
Campbell, Margaret; Inman, Jeff; Pieters, Rik
Éditeur
Association for Consumer Research
Ville d’édition
Duluth (MN)
Pages
312-318
Métadonnées
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Auteur(s)
Pras, Bernard
Briand-Decre, Gwenaëlle
Résumé (EN)
Light intensity and thermal conditions have energy savings implications. Based on environmental psychology, ergonomics and in-store environment research, this study analyzes the direct and interaction effects of lighting and perceived temperature on store evaluations. Three evaluative dimensions emerged from the factor analysis: stimulation, upmarket positioning and relaxation. A 2 x 2 x 3 experiment (lighting x perceived temperature x retail outlet) shows that lighting and its interaction with perceived temperature influence stimulation and upmarket positioning. Perceived temperature has a direct impact on stimulation. The type of retail outlet (jeans, books, and furniture) affects stimulation, upmarket positioning and relaxation.
Mots-clés
temperature; Lighting; energy savings; store evaluations
JEL
M31 - Marketing