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dc.contributor.authorBenoun, Marc
dc.contributor.authorHéliès-Hassid, Marie-Louise
dc.date.accessioned2011-03-31T15:59:59Z
dc.date.available2011-03-31T15:59:59Z
dc.date.issued2003
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/5849
dc.language.isofren
dc.subjectcategory managementen
dc.subjectmarketingen
dc.subjectdistributionen
dc.subjectproduits commerciauxen
dc.subject.ddc658.8en
dc.subject.classificationjelM31en
dc.titleCategory management, mythes et réalitésen
dc.typeCommunication / Conférence
dc.identifier.citationpages18en
dc.description.sponsorshipprivateouien
dc.subject.ddclabelMarketingen
dc.relation.conftitle3ème Conférence internationale des tendances du marketingen
dc.relation.confdate2003-01
dc.relation.confcityParisen
dc.relation.confcountryFranceen


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