How franchisee's personality affects satisfaction? A French study

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Date
2000
Dewey
Marketing
Sujet
Franchise; Réseaux d'entreprises; France
JEL code
M10; L25
Conference name
3ème Conférence franco-allemande de l'AFM, Retailing and distribution in Europe
Conference date
2000
Conference city
Saint-Malo
Conference country
France
URI
https://basepub.dauphine.fr/handle/123456789/5228
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Author
Kalika, Michel
Guilloux, Véronique
Gauzente, Claire
Dubost, Nathalie
Type
Communication / Conférence