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The cultural identity dimensions of shopping environments : an analysis of French second-generation ethnic consumers' discourse about their shopping experience

hal.structure.identifierDauphine Recherches en Management [DRM]
dc.contributor.authorDarpy, Denis*
hal.structure.identifierCentre d'Economie de l'Université Paris Nord (ancienne affiliation) [CEPN]
dc.contributor.authorSilhouette-Dercourt, Virginie*
dc.date.accessioned2010-11-10T15:17:01Z
dc.date.available2010-11-10T15:17:01Z
dc.date.issued2010
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/5032
dc.language.isoenen
dc.subjectconsumer behavioren
dc.subjectstore environmenten
dc.subjectidentityen
dc.subjectethnicityen
dc.subject.ddc658.8en
dc.subject.classificationjelM.M3.M31en
dc.titleThe cultural identity dimensions of shopping environments : an analysis of French second-generation ethnic consumers' discourse about their shopping experienceen
dc.typeCommunication / Conférence
dc.description.abstractenThis communication explores consumers' perception of shopping environments from a cultural identity perspective. French second-generation ethnic consumers' discourse about their cosmetic shopping and consumption styles is analyzed. This enables us to understand that shopping environments are organized according to cultural identity dimensions. Retail stores willing to target ethnic consumers must take into consideration these identity dimensions of their behaviors.en
dc.description.sponsorshipprivateouien
dc.subject.ddclabelMarketingen
dc.relation.conftitleFrench – Austrian – German Workshop on Consumer Behaviouren
dc.relation.confdate2010-09
dc.relation.confcitySaarbruckenen
dc.relation.confcountryGermanyen
dc.description.halcandidateoui
dc.description.readershipRecherche
dc.description.audienceInternational
dc.relation.Isversionofjnlpeerreviewednon
hal.identifierhal-01515441*
hal.version1*
hal.update.actionupdateMetadata*
hal.author.functionaut
hal.author.functionaut


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