The cultural identity dimensions of shopping environments : an analysis of French second-generation ethnic consumers' discourse about their shopping experience
Darpy, Denis; Silhouette-Dercourt, Virginie (2010), The cultural identity dimensions of shopping environments : an analysis of French second-generation ethnic consumers' discourse about their shopping experience, French – Austrian – German Workshop on Consumer Behaviour, 2010-09, Saarbrucken, Germany
Type
Communication / ConférenceDate
2010Conference title
French – Austrian – German Workshop on Consumer BehaviourConference date
2010-09Conference city
SaarbruckenConference country
GermanyMetadata
Show full item recordAuthor(s)
Darpy, DenisDauphine Recherches en Management [DRM]
Silhouette-Dercourt, Virginie
Centre d'Economie de l'Université Paris Nord (ancienne affiliation) [CEPN]
Abstract (EN)
This communication explores consumers' perception of shopping environments from a cultural identity perspective. French second-generation ethnic consumers' discourse about their cosmetic shopping and consumption styles is analyzed. This enables us to understand that shopping environments are organized according to cultural identity dimensions. Retail stores willing to target ethnic consumers must take into consideration these identity dimensions of their behaviors.Subjects / Keywords
consumer behavior; store environment; identity; ethnicityJEL
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