Brand Masculinity or Brand Masculinities? Toward a New Brand-Typology

dc.contributor.author	Azar, Salim
dc.contributor.author	Darpy, Denis
dc.date.accessioned	2010-11-10T15:16:39Z
dc.date.available	2010-11-10T15:16:39Z
dc.date.issued	2010
dc.identifier.uri	https://basepub.dauphine.fr/handle/123456789/5031
dc.language.iso	en	en
dc.subject	Etudes du consommateur	en
dc.subject	Genre	en
dc.subject	Brand	en
dc.subject	Comportement du consommateur	en
dc.subject.ddc	658.8	en
dc.subject.classificationjel	M39	en
dc.subject.classificationjel	M31	en
dc.title	Brand Masculinity or Brand Masculinities? Toward a New Brand-Typology	en
dc.type	Chapitre d'ouvrage
dc.identifier.citationpages	81-90	en
dc.relation.ispartoftitle	Contemporary Issues in Brand Research	en
dc.relation.ispartofeditor	Christodoulides, George
dc.relation.ispartofeditor	Veloutsou, Cleopatra
dc.relation.ispartofeditor	Jevons, Colin
dc.relation.ispartofeditor	de Chernatony, Leslie
dc.relation.ispartofeditor	Papadopoulos, Nicolas
dc.relation.ispartofpublname	ATINER	en
dc.relation.ispartofpublcity	Athènes	en
dc.relation.ispartofdate	2010
dc.relation.ispartofpages	308	en
dc.description.sponsorshipprivate	oui	en
dc.subject.ddclabel	Marketing	en
dc.relation.ispartofisbn	978-960-6672-68-2	en

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