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Brand Masculinity or Brand Masculinities? Toward a New Brand-Typology

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Date
2010
Dewey
Marketing
Sujet
Etudes du consommateur; Genre; Brand; Comportement du consommateur
JEL code
M39; M31
Book title
Contemporary Issues in Brand Research
Author
Christodoulides, George; Veloutsou, Cleopatra; Jevons, Colin; de Chernatony, Leslie; Papadopoulos, Nicolas
Publisher
ATINER
Publisher city
Athènes
Year
2010
Pages number
308
ISBN
978-960-6672-68-2
URI
https://basepub.dauphine.fr/handle/123456789/5031
Collections
  • DRM : Publications
Metadata
Show full item record
Author
Azar, Salim
Darpy, Denis
Type
Chapitre d'ouvrage
Item number of pages
81-90

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