Brand Masculinity or Brand Masculinities? Toward a New Brand-Typology
Date
2010Dewey
MarketingSujet
Etudes du consommateur; Genre; Brand; Comportement du consommateurJEL code
M39; M31Book title
Contemporary Issues in Brand ResearchAuthor
Christodoulides, George; Veloutsou, Cleopatra; Jevons, Colin; de Chernatony, Leslie; Papadopoulos, NicolasPublisher
ATINERPublisher city
AthènesYear
2010Pages number
308ISBN
978-960-6672-68-2Collections
Metadata
Show full item recordAuthor
Azar, Salim
Darpy, Denis