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Brand Masculinity or Brand Masculinities? Toward a New Brand-Typology

Azar, Salim; Darpy, Denis (2010), Brand Masculinity or Brand Masculinities? Toward a New Brand-Typology, in Christodoulides, George; Veloutsou, Cleopatra; Jevons, Colin; de Chernatony, Leslie; Papadopoulos, Nicolas, Contemporary Issues in Brand Research, ATINER : Athènes, p. 81-90

Type
Chapitre d'ouvrage
Date
2010
Book title
Contemporary Issues in Brand Research
Book author
Christodoulides, George; Veloutsou, Cleopatra; Jevons, Colin; de Chernatony, Leslie; Papadopoulos, Nicolas
Publisher
ATINER
Published in
Athènes
ISBN
978-960-6672-68-2
Number of pages
308
Pages
81-90
Metadata
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Author(s)
Azar, Salim
Darpy, Denis
Subjects / Keywords
Etudes du consommateur; Genre; Brand; Comportement du consommateur
JEL
M39 - Other
M31 - Marketing