Date
2010
Dewey
Marketing
Sujet
Etudes du consommateur; Genre; Brand; Comportement du consommateur
JEL code
M39; M31
Book title
Contemporary Issues in Brand Research
Author
Christodoulides, George; Veloutsou, Cleopatra; Jevons, Colin; de Chernatony, Leslie; Papadopoulos, Nicolas
Publisher
ATINER
Publisher city
Athènes
Year
2010
Pages number
308
ISBN
978-960-6672-68-2
