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dc.contributor.authorLarceneux, Fabrice
dc.contributor.authorBenoît-Moreau, Florence
dc.contributor.authorParguel, Béatrice
HAL ID: 11155
ORCID: 0000-0002-2329-6137
dc.date.accessioned2010-07-29T11:24:05Z
dc.date.available2010-07-29T11:24:05Z
dc.date.issued2011
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/4687
dc.language.isoenen
dc.subjectattribution theoryen
dc.subjectethical corporate marketingen
dc.subjectsustainability ratingsen
dc.subjectCSR communicationen
dc.subject.ddc658.8en
dc.subject.classificationjelQ56en
dc.subject.classificationjelM31en
dc.titleHow Sustainability Ratings Might Deter “Greenwashing”: A Closer Look at Ethical Corporate Communicationen
dc.typeArticle accepté pour publication ou publié
dc.description.abstractenOf the many ethical corporate marketing practices, many firms use corporate social responsibility (CSR) communication to enhance their corporate image. Yet consumers, overwhelmed by these more or less well-founded CSR claims, often have trouble identifying truly responsible firms. This confusion encourages “greenwashing” and may make CSR initiatives less effective. On the basis of attribution theory, this study investigates the role of independent sustainability ratings on consumers’ responses to companies’ CSR communication. Experimental results indicate the negative effect of a poor sustainability rating for corporate brand evaluations in the case of CSR communication, because consumers infer less intrinsic motives by the brand. Sustainability ratings thus could act to deter “greenwashing” and encourage virtuous firms to persevere in their CSR practices.en
dc.relation.isversionofjnlnameJournal of Business Ethics
dc.relation.isversionofjnlvol102
dc.relation.isversionofjnlissue1
dc.relation.isversionofjnldate2011
dc.relation.isversionofjnlpages15-28
dc.relation.isversionofdoihttp://dx.doi.org/10.1007/s10551-011-0901-2
dc.description.sponsorshipprivateouien
dc.relation.isversionofjnlpublisherSpringer
dc.subject.ddclabelMarketingen


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