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Relationship marketing of services : An analysis of service quality and service encounters through relational norms - A dyadic approach between bank account managers and SMEs

Prim-Allaz, Isabelle (1999), Relationship marketing of services : An analysis of service quality and service encounters through relational norms - A dyadic approach between bank account managers and SMEs. https://basepub.dauphine.fr/handle/123456789/4277

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Type
Document de travail / Working paper
Date
1999
Publisher
Université Paris-Dauphine
Series title
Cahiers DMSP
Series number
270
Published in
Paris
Pages
18
Metadata
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Author(s)
Prim-Allaz, Isabelle
Subjects / Keywords
Bank-client relationship
JEL
M31 - Marketing