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Importance de la procrastination dans le processus de décision d'achat. Approche sémiotique et mesure

hal.structure.identifierDauphine Recherches en Management [DRM]
dc.contributor.authorDarpy, Denis*
dc.date.accessioned2010-06-02T13:56:48Z
dc.date.available2010-06-02T13:56:48Z
dc.date.issued2000
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/4267
dc.description.abstractfrLa procrastination du consommateur est émergée comme facteur individuel de cause du report d’achat. Cet article analyse la procrastination du consommateur au moyen d’un carré sémiotique, positionne la procrastination par rapport à l’impulsivité et la compulsivité, et en propose une échelle de mesure.en
dc.language.isofren
dc.subjectMeasureen
dc.subjectPurchase intenten
dc.subjectSemioticsen
dc.subjectPurchase delayen
dc.subjectMesureen
dc.subjectIntention d'achaten
dc.subjectSémiotiqueen
dc.subjectProcrastinationen
dc.subjectReport d'achaten
dc.subject.ddc658.8en
dc.subject.classificationjelD.D1.D11en
dc.subject.classificationjelM.M3.M31en
dc.titleImportance de la procrastination dans le processus de décision d'achat. Approche sémiotique et mesureen
dc.title.alternativeThe Importance of Procrastination in the Purchase Decision Process. Semiotic Approach and Measurementen
dc.typeCommunication / Conférence
dc.description.abstractenConsumer procrastination has ermerged as important individual variable along multiple situational variables to explain purchase delay. This article provides an analysis of consumer procrastination using a semiotic approach. It clarifies the differences with other deviant behaviors such as impulsivity and compulsivity. Finally a new measurement scale is proposed to pursue new researches in that direction.en
dc.identifier.citationpages16en
dc.description.sponsorshipprivateouien
dc.subject.ddclabelMarketingen
dc.relation.conftitleCongrès de l'AFMen
dc.relation.confdate2000-05
dc.relation.confcityMontréalen
dc.relation.confcountryCanadaen
dc.description.halcandidateoui
dc.description.readershipRecherche
dc.description.audienceNational
dc.relation.Isversionofjnlpeerreviewednon
hal.identifierhal-01517110*
hal.version1*
hal.update.actionupdateMetadata*
hal.author.functionaut


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