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dc.contributor.authorLarceneux, Fabrice
dc.date.accessioned2010-06-02T13:51:33Z
dc.date.available2010-06-02T13:51:33Z
dc.date.issued2001
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/4263
dc.language.isofren
dc.subjectQuality cueen
dc.subjectcredibilityen
dc.subjectmeasuringen
dc.subjectscaleen
dc.subjectSignes de qualitéen
dc.subjectlabelen
dc.subjectCrédibilitéen
dc.subjectéchelle de mesureen
dc.subject.ddc658.8en
dc.subject.classificationjelM31en
dc.subject.classificationjelD12en
dc.titleProposition d'une échelle de mesure de la crédibilité d'un signe de qualitéen
dc.title.alternativeMeasuring the Credibility of a Cue: Proposal of a Scaleen
dc.typeDocument de travail / Working paper
dc.publisher.nameUniversité Paris-Dauphineen
dc.publisher.cityParisen
dc.identifier.citationpages16en
dc.relation.ispartofseriestitleCahiers DMSPen
dc.relation.ispartofseriesnumber289en
dc.description.sponsorshipprivateouien
dc.subject.ddclabelMarketingen


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