Date
2001
Publisher city
Paris
Publisher
Université Paris-Dauphine
Collection title
Cahiers DMSP
Collection Id
289
Alternative titles
Measuring the Credibility of a Cue: Proposal of a Scale
Dewey
Marketing
Sujet
Quality cue; credibility; measuring; scale; Signes de qualité; label; Crédibilité; échelle de mesure
JEL code
M31; D12
