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dc.contributor.authorFontaine, Isabelle
dc.contributor.authorGalan, Jean-Philippe
HAL ID: 4785
dc.date.accessioned2010-06-01T12:52:13Z
dc.date.available2010-06-01T12:52:13Z
dc.date.issued2001
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/4240
dc.language.isofren
dc.subjectInformation Processingen
dc.subjectadvertising effectivenessen
dc.subjectWeb Bannersen
dc.subjectTraitement de l'informationen
dc.subjectPersuasionen
dc.subjectEfficacité publicitaireen
dc.subjectBannières publicitairesen
dc.subjectPlacementen
dc.subjectInterneten
dc.subject.ddc659en
dc.subject.classificationjelL86en
dc.subject.classificationjelM37en
dc.titleEfficacité des bannières sur le web : proposition d'un cadre théoriqueen
dc.title.alternativeWeb Banners' Effectiveness: Proposition of a Theoretical Frameworken
dc.typeDocument de travail / Working paper
dc.publisher.nameUniversité Paris-Dauphineen
dc.publisher.cityParisen
dc.identifier.citationpages16en
dc.relation.ispartofseriestitleCahiers DMSPen
dc.relation.ispartofseriesnumber286en
dc.description.sponsorshipprivateouien
dc.subject.ddclabelPublicité Relations publiquesen


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