Browsing DRM (UMR CNRS 7088) by Subject "M.M1.M31"
Now showing items 1-2 of 2
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Marketing viral ou buzz marketing, même combat ? Le marketing viral dans la perspective du marketing interactif
(2014) Chapitre d'ouvrage -
Re-discovery and re-interpretation of ethnic heritage: a semiotic exploration of French ethnic consumers’ reculturation process
(2009) Communication / Conférence