Date
1995
Dewey
Marketing
Sujet
Marketing industriel
JEL code
M31
Conference name
24th EMAC Annual Conference
Conference date
05-1995
Conference city
Cergy Pontoise
Conference country
France
Book title
Marketing Today and for the 21st Century : Proceedings of the 24th Annual Conference of the European Marketing Academy, Cergy-Pontoise, France, May 16-19, 1995
Author
Bergadaa, Michelle
Publisher
ESSEC
Publisher city
Cergy-Pontoise
Year
1995
Pages number
2133
ISBN
2-911209-00-1
