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Design of net surveys, the role of total length and colour of the questionnaire

Bourliataux-Lajoinie, Stéphane (1999), Design of net surveys, the role of total length and colour of the questionnaire, 28th EMAC Annual Conference 1999, 1999-05, Berlin, Allemagne

Type
Communication / Conférence
Date
1999
Conference title
28th EMAC Annual Conference 1999
Conference date
1999-05
Conference city
Berlin
Conference country
Allemagne
Metadata
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Author(s)
Bourliataux-Lajoinie, Stéphane cc
Subjects / Keywords
Design; Publicité
JEL
M37 - Advertising