For a better use of special treatment: Proposition for a measurement scale,

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Date
2009
Dewey
Marketing
Sujet
Echelles de mesures
JEL code
M31
Conference name
38th Conference of the European Marketing Academy
Conference date
05-2009
Conference city
Nantes
Conference country
France
URI
https://basepub.dauphine.fr/handle/123456789/3627
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Author
Butori, Raphaëlle
Type
Communication / Conférence