For a better use of special treatment: Proposition for a measurement scale,
Date
2009Dewey
MarketingSujet
Echelles de mesuresJEL code
M31Conference name
38th Conference of the European Marketing AcademyConference date
05-2009Conference city
NantesConference country
FranceCollections
Metadata
Show full item recordAuthor
Butori, Raphaëlle