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dc.contributor.authorButori, Raphaëlle
dc.date.accessioned2010-03-01T14:11:54Z
dc.date.available2010-03-01T14:11:54Z
dc.date.issued2008
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/3602
dc.language.isofren
dc.subjectMarketing relationnelen
dc.subjectRelation Clienten
dc.subject.ddc658.8en
dc.subject.classificationjelM31en
dc.titleLes traitements de faveur accordés aux consommateurs: Un terrain glissant pour les entreprisesen
dc.typeCommunication / Conférence
dc.identifier.citationpages19en
dc.description.sponsorshipprivateouien
dc.subject.ddclabelMarketingen
dc.relation.conftitle24ème congrès de l'AFM (Association Française de Marketing)en
dc.relation.confdate2008-05
dc.relation.confcityParisen
dc.relation.confcountryFranceen


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