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dc.contributor.authorGuiot, Denis
dc.contributor.authorSafraou-Ouadrani, Imen
dc.date.accessioned2010-03-01T13:55:30Z
dc.date.available2010-03-01T13:55:30Z
dc.date.issued2008
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/3600
dc.language.isofren
dc.subjectPerceptionen
dc.subjectMarketing sensorielen
dc.subjectPublicitéen
dc.subject.ddc659en
dc.subject.classificationjelM37en
dc.subject.classificationjelM31en
dc.titleL’influence des besoins de cognition et d’émotion sur les réponses à la publicitéen
dc.typeCommunication / Conférence
dc.description.sponsorshipprivateouien
dc.subject.ddclabelPublicité Relations publiquesen
dc.relation.conftitle24ème congrès de l'AFM (Association Française de Marketing)en
dc.relation.confdate2008-05
dc.relation.confcityParisen
dc.relation.confcountryFranceen


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