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dc.contributor.authorSauvée, Loïc
dc.date.accessioned2010-02-22T13:18:43Z
dc.date.available2010-02-22T13:18:43Z
dc.date.issued2000
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/3541
dc.language.isoenen
dc.subjectComportement organisationnelen
dc.subjectTomatoen
dc.subjectGovernanceen
dc.subjectAuthorityen
dc.subject.ddc658en
dc.subject.classificationjelL22en
dc.subject.classificationjelL15en
dc.subject.classificationjelL14en
dc.titleManaging a brand in the tomato sector: authority and enforcement mechanisms in a collective organizationen
dc.typeArticle accepté pour publication ou publié
dc.description.abstractenIn agricultural subsectors, collective organizations such as producer groups or second-degree cooperatives frequently cope with management of brand names. The success of these brand names depends upon the ability of actors to collectively create, guarantee and sustain a stream of rents based upon brand reputation. The key issue for these collective organizations will be to create specific coordination mechanisms in order to build and safeguard this reputation. Drawing from a real case in the French tomato sector, the research focus on the governance mechanisms, and especially authority and enforcement mechanisms. We show that the collective organization can be analyzed as a combination of governance mechanisms. These mechanisms are aligned with the main contractual hazards found between actors, and are a mix of individual and collective incentives, of external and internal controls and of authority based upon a delegation of power.en
dc.relation.isversionofjnlnameActa Horticulturae
dc.relation.isversionofjnlissue536en
dc.relation.isversionofjnldate2000
dc.relation.isversionofjnlpages537-545en
dc.description.sponsorshipprivateouien
dc.relation.isversionofjnlpublisherInternational Society for Horticultural Scienceen
dc.subject.ddclabelGestion des entreprisesen


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