Afficher la notice abrégée

dc.contributor.authorDesmet, Pierre
dc.date.accessioned2010-02-22T09:09:44Z
dc.date.available2010-02-22T09:09:44Z
dc.date.issued1999-06
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/3534
dc.language.isoenen
dc.subjectDonen
dc.subjectDonation -Behavioren
dc.subjectAssociations sans but lucratif - Gestionen
dc.subject.ddc659en
dc.subject.classificationjelD12en
dc.subject.classificationjelD14en
dc.subject.classificationjelD64en
dc.subject.classificationjelM31en
dc.subject.classificationjelP46en
dc.titleAsking for Less to Obtain Moreen
dc.typeArticle accepté pour publication ou publié
dc.description.abstractenIn response to a drop in collected funds, charitable associations have implemented a rigorous approach to the target decisions and communication for fundraising. Prior studies have shown that manipulating the scale of donations influences the collection results. This study was carried out within an experimental framework and takes into account the donors' previous behavior. Results show that only certain parts of the scale of donations can influence the amount collected or the number of donations and that prior behaviour is a powerful predictor.en
dc.relation.isversionofjnlnameJournal of Interactive Marketing
dc.relation.isversionofjnlvol13en
dc.relation.isversionofjnlissue3en
dc.relation.isversionofjnldate1999-06
dc.relation.isversionofjnlpages55-65en
dc.description.sponsorshipprivateouien
dc.relation.isversionofjnlpublisherDirect marketing educational Foundationen
dc.subject.ddclabelPublicité Relations publiquesen


Fichiers attachés à cette notice

FichiersTailleFormatConsulter

Il n'y a pas de fichiers associés à cette notice.

Ce document fait partie de la (des) collection(s) suivante(s)

Afficher la notice abrégée