Antecedents of subjective age biases among senior women

dc.contributor.author	Guiot, Denis
dc.date.accessioned	2010-02-22T09:00:40Z
dc.date.available	2010-02-22T09:00:40Z
dc.date.issued	2001
dc.identifier.uri	https://basepub.dauphine.fr/handle/123456789/3533
dc.language.iso	en	en
dc.subject	Aged consumers	en
dc.subject	Consommateurs agés	en
dc.subject	Subjective age - seniors	en
dc.subject	Age subjectif - femmes agées	en
dc.subject	Cognitive age -seniors	en
dc.subject	Marketing - recherche	en
dc.subject.ddc	658.8	en
dc.subject.classificationjel	M31	en
dc.title	Antecedents of subjective age biases among senior women	en
dc.type	Article accepté pour publication ou publié
dc.description.abstracten	From a conceptual framework based on developmental psychology and mechanisms of social comparison, this research proposes testing an explanatory model of the trend to see oneself as younger which is characteristic of seniors. The identification of antecedent variables of this tendency suggests a new approach to segmenting the feminine over fifties market in France.	en
dc.relation.isversionofjnlname	Psychology & Marketing
dc.relation.isversionofjnlvol	18	en
dc.relation.isversionofjnlissue	10	en
dc.relation.isversionofjnldate	2001-10
dc.relation.isversionofjnlpages	1049-1071	en
dc.identifier.urlsite	http://halshs.archives-ouvertes.fr/halshs-00169445/en/	en
dc.description.sponsorshipprivate	oui	en
dc.relation.isversionofjnlpublisher	Van Nostrand Reinhold	en
dc.subject.ddclabel	Marketing	en

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