Antecedents of subjective age biases among senior women

Guiot, Denis

Guiot, Denis (2001), Antecedents of subjective age biases among senior women, Psychology & Marketing, 18, 10, p. 1049-1071

Type

Article accepté pour publication ou publié

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http://halshs.archives-ouvertes.fr/halshs-00169445/en/

Date

2001

Nom de la revue

Psychology & Marketing

Volume

Numéro

Éditeur

Van Nostrand Reinhold

Pages

1049-1071

Métadonnées

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Auteur(s)

Guiot, Denis

Résumé (EN)

From a conceptual framework based on developmental psychology and mechanisms of social comparison, this research proposes testing an explanatory model of the trend to see oneself as younger which is characteristic of seniors. The identification of antecedent variables of this tendency suggests a new approach to segmenting the feminine over fifties market in France.

Mots-clés

Aged consumers; Consommateurs agés; Subjective age - seniors; Age subjectif - femmes agées; Cognitive age -seniors; Marketing - recherche

JEL

M31 - Marketing