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Antecedents of subjective age biases among senior women

Guiot, Denis (2001), Antecedents of subjective age biases among senior women, Psychology & Marketing, 18, 10, p. 1049-1071

Type
Article accepté pour publication ou publié
External document link
http://halshs.archives-ouvertes.fr/halshs-00169445/en/
Date
2001
Journal name
Psychology & Marketing
Volume
18
Number
10
Publisher
Van Nostrand Reinhold
Pages
1049-1071
Metadata
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Author(s)
Guiot, Denis
Abstract (EN)
From a conceptual framework based on developmental psychology and mechanisms of social comparison, this research proposes testing an explanatory model of the trend to see oneself as younger which is characteristic of seniors. The identification of antecedent variables of this tendency suggests a new approach to segmenting the feminine over fifties market in France.
Subjects / Keywords
Aged consumers; Consommateurs agés; Subjective age - seniors; Age subjectif - femmes agées; Cognitive age -seniors; Marketing - recherche
JEL
M31 - Marketing