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Antecedents of subjective age biases among senior women

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Date
2001
Link to item file
http://halshs.archives-ouvertes.fr/halshs-00169445/en/
Dewey
Marketing
Sujet
Aged consumers; Consommateurs agés; Subjective age - seniors; Age subjectif - femmes agées; Cognitive age -seniors; Marketing - recherche
JEL code
M31
Journal issue
Psychology & Marketing
Volume
18
Number
10
Publication date
10-2001
Article pages
1049-1071
Publisher
Van Nostrand Reinhold
URI
https://basepub.dauphine.fr/handle/123456789/3533
Collections
  • DRM : Publications
Metadata
Show full item record
Author
Guiot, Denis
Type
Article accepté pour publication ou publié
Abstract (EN)
From a conceptual framework based on developmental psychology and mechanisms of social comparison, this research proposes testing an explanatory model of the trend to see oneself as younger which is characteristic of seniors. The identification of antecedent variables of this tendency suggests a new approach to segmenting the feminine over fifties market in France.

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