Antecedents of subjective age biases among senior women
Guiot, Denis (2001), Antecedents of subjective age biases among senior women, Psychology & Marketing, 18, 10, p. 1049-1071
Type
Article accepté pour publication ou publiéExternal document link
http://halshs.archives-ouvertes.fr/halshs-00169445/en/Date
2001Journal name
Psychology & MarketingVolume
18Number
10Publisher
Van Nostrand Reinhold
Pages
1049-1071
Metadata
Show full item recordAuthor(s)
Guiot, DenisAbstract (EN)
From a conceptual framework based on developmental psychology and mechanisms of social comparison, this research proposes testing an explanatory model of the trend to see oneself as younger which is characteristic of seniors. The identification of antecedent variables of this tendency suggests a new approach to segmenting the feminine over fifties market in France.Subjects / Keywords
Aged consumers; Consommateurs agés; Subjective age - seniors; Age subjectif - femmes agées; Cognitive age -seniors; Marketing - rechercheJEL
M31 - MarketingRelated items
Showing items related by title and author.
-
Guiot, Denis (2000) Article accepté pour publication ou publié
-
Guiot, Denis (2001) Article accepté pour publication ou publié
-
Guiot, Denis (1998) Communication / Conférence
-
Guiot, Denis; Barak, Benny; Gould, Stephen; Lee, Keun; Zhang, Yong (2006) Article accepté pour publication ou publié
-
Guiot, Denis (1999) Chapitre d'ouvrage