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dc.contributor.authorDesmet, Pierre
dc.date.accessioned2010-02-17T13:20:34Z
dc.date.available2010-02-17T13:20:34Z
dc.date.issued1998-08
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/3491
dc.description.abstractfrTo charitable organizations, catalogue mail order firms offer an opportunity to expand both database and revenue. But an offer must be made very carefully since motivation for a donation (altruistic) seems incompatible with that of a purchase (economic). This research is designed to study the impact of sending a catalogue offer to actual donors on their subsequent donation behavior. An experimental study with a French charitable institution shows that while mail order sales do indeed erode traditional public canvassing campaigns, this erosion nonetheless remains limited. It also reveals that traditional donors seem to be reluctant to use this commercial approach.en
dc.language.isofren
dc.subjectAssociations sans but lucratif - Financesen
dc.subjectMarketing socialen
dc.subjectDonation Behavioren
dc.subject.ddc659en
dc.subject.classificationjelD12en
dc.subject.classificationjelD81en
dc.subject.classificationjelM31en
dc.titleThe Impact of Mail Order on Subsequent Donations: An Experimenten
dc.typeArticle accepté pour publication ou publié
dc.relation.isversionofjnlnameFinancial Accountability & Management
dc.relation.isversionofjnlvol14en
dc.relation.isversionofjnlissue3en
dc.relation.isversionofjnldate1998-08
dc.relation.isversionofjnlpages203-214en
dc.description.sponsorshipprivateouien
dc.relation.isversionofjnlpublisherBasil Blackwellen
dc.subject.ddclabelPublicité Relations publiquesen


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