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dc.contributor.authorPras, Bernard
dc.contributor.authorLaurent, Gilles
dc.contributor.authorLilien, Gary L.
dc.date.accessioned2010-02-12T14:45:31Z
dc.date.available2010-02-12T14:45:31Z
dc.date.issued1994
dc.identifier.isbn0792393880en
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/3445
dc.language.isoenen
dc.subjectMarketingen
dc.subject.ddc658.8en
dc.subject.classificationjelM31en
dc.titleResearch Traditions in Marketingen
dc.typeOuvrage
dc.description.abstractenThis book reviews the past twenty years of research in marketing by considering the different research streams together to understand, evaluate and criticize those various streams and to explore potential overlaps and divergence likely to emerge in the future. In addition, careful attention has been paid to represent a balance of European and North American scholarship in both quantitative and qualitative research traditions. The book is organized into quantitative and qualitative parts. The quantitative articles include such topics as marketing models, econometrics, productivity in marketing, diffusion of innovation and industrial marketing; the qualitative articles include consumer behavior, industrial marketing and industrial marketing networks, and perspectives on marketing from other sciences.en
dc.publisher.nameKluweren
dc.publisher.cityBostonen
dc.identifier.citationpages442en
dc.relation.ispartofseriestitleInternational series in quantitative marketingen
dc.description.sponsorshipprivateouien
dc.subject.ddclabelMarketingen
dc.identifier.citationdate1994


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