• xmlui.mirage2.page-structure.header.title
    • français
    • English
  • Help
  • Login
  • Language 
    • Français
    • English
View Item 
  •   BIRD Home
  • DRM (UMR CNRS 7088)
  • DRM : Publications
  • View Item
  •   BIRD Home
  • DRM (UMR CNRS 7088)
  • DRM : Publications
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Browse

BIRDResearch centres & CollectionsBy Issue DateAuthorsTitlesTypeThis CollectionBy Issue DateAuthorsTitlesType

My Account

LoginRegister

Statistics

Most Popular ItemsStatistics by CountryMost Popular Authors
Thumbnail - Request a copy

Storied business : Typology, intertextuality, and traffic in entrepreneurial narrative

O'Connor, Ellen (2002), Storied business : Typology, intertextuality, and traffic in entrepreneurial narrative, Journal of Business Communication, 39, 1, p. 36-54

Type
Article accepté pour publication ou publié
Date
2002
Journal name
Journal of Business Communication
Volume
39
Number
1
Publisher
Association for Business Communication
Pages
36-54
Metadata
Show full item record
Author(s)
O'Connor, Ellen
Abstract (EN)
Based on ten months of field research in a high technology start-up, and using ethnographic and grounded theory methodologies, this study identifies six basic narrative types (founding, visionary, marketing, strategy, historical, and conventional) in three main categories (personal, generic, and situational) that are essential in founding and governing a new company. These stories enable founders to (a) justify the existence of the company; (b) convince others to devote funds and other key resources to the company; and (c) make key decisions in the short and intermediate term. Also described in the paper is the interaction of these narratives, which in this case were often conflicting and even contradictory. The paper argues that a key competence of the founder and entrepreneur is not only the ability to develop narrative competence across the three categories but also to develop a command of their interactivity, or intertextuality.
Subjects / Keywords
Storytelling; Entrepreneurship; Narrative
JEL
M31 - Marketing
L26 - Entrepreneurship
L00 - General

Related items

Showing items related by title and author.

  • Thumbnail
    Telling decisions: The role of narrative in organizational decision making 
    O'Connor, Ellen (1997) Chapitre d'ouvrage
  • Thumbnail
    Storytelling to be real: Narrative, legitimacy building, and venturing 
    O'Connor, Ellen (2004) Chapitre d'ouvrage
  • Thumbnail
    Mind, hand and heart : traditions of US business school 
    O'Connor, Ellen (2008) Communication / Conférence
  • Thumbnail
    The politics of management thought: A case study of Harvard Business School and the Human Relations School 
    O'Connor, Ellen (1999) Article accepté pour publication ou publié
  • Thumbnail
    Order from chaos : narrative methods for the analysis of organization 
    O'Connor, Ellen (1999) Communication / Conférence
Dauphine PSL Bibliothèque logo
Place du Maréchal de Lattre de Tassigny 75775 Paris Cedex 16
Phone: 01 44 05 40 94
Contact
Dauphine PSL logoEQUIS logoCreative Commons logo