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dc.contributor.authorZollinger, Monique*
dc.contributor.authorDesmet, Pierre*
dc.date.accessioned2010-02-08T14:53:04Z
dc.date.available2010-02-08T14:53:04Z
dc.date.issued1998
dc.identifier.issn0779-7389
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/3330
dc.language.isofren_US
dc.subjectEuro
dc.subjectCommerce international
dc.subjectIllusion monétaire
dc.subject.ddc338
dc.subject.classificationjelF12
dc.subject.classificationjelL11
dc.subject.classificationjelD41
dc.titleL'Euro : conversion de prix ou remise en cause des stratégies marketing ?
dc.typeArticle accepté pour publication ou publié
dc.description.abstractenConversion to the single European currency, the euro, requires good management of the transition on the part of companies, both internally and externally, taking into account the importance of communication which is necessary to win consumer confidence. Through the unification of the European market, this change of currency radically alters not only price policy but also, through a rebound effect, product policy and international marketing strategy.
dc.relation.isversionofjnlnameDécisions Marketing
dc.relation.isversionofjnlissue13
dc.relation.isversionofjnldate1998
dc.relation.isversionofjnlpages7-16
dc.relation.isversionofjnlpublisherEMS - Editions Management et Sociétés
dc.description.ssrncandidatenon
dc.description.halcandidateoui
dc.description.readershiprecherche
dc.description.audienceNational
dc.relation.Isversionofjnlpeerreviewedoui
dc.date.updated2019-07-03T14:24:35Z
hal.person.labIds*
hal.person.labIds*


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