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dc.contributor.authorHelfer, Jean-Pierre
dc.contributor.authorKalika, Michel
dc.date.accessioned2010-02-08T14:20:53Z
dc.date.available2010-02-08T14:20:53Z
dc.date.issued1988
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/3324
dc.language.isofren
dc.subjectComportement du consommateuren
dc.subjectIntentions d'achaten
dc.subject.ddc658.8en
dc.subject.classificationjelM31en
dc.titleNouvelles télévisions: les attentes du marchéen
dc.typeArticle accepté pour publication ou publié
dc.relation.isversionofjnlnameRevue Française du Marketing
dc.relation.isversionofjnlissue116en
dc.relation.isversionofjnldate1988
dc.relation.isversionofjnlpages57-74en
dc.identifier.urlsitehttp://hal.archives-ouvertes.fr/hal-00155339/en/en
dc.description.sponsorshipprivateouien
dc.relation.isversionofjnlpublisherADETEMen
dc.subject.ddclabelMarketingen


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