The dimensions of marketing knowledge- an exploratory study
Kalika, Michel (1999), The dimensions of marketing knowledge- an exploratory study, 5th International Conference on Decision Science Institute, DSI'99, 1999-06, Athènes, Grèce
Type
Communication / ConférenceDate
1999Conference title
5th International Conference on Decision Science Institute, DSI'99Conference date
1999-06Conference city
AthènesConference country
GrèceMetadata
Show full item recordAuthor(s)
Kalika, MichelSubjects / Keywords
Marketing; Gestion des connaissancesJEL
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