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The dimensions of marketing knowledge- an exploratory study

Kalika, Michel (1999), The dimensions of marketing knowledge- an exploratory study, 5th International Conference on Decision Science Institute, DSI'99, 1999-06, Athènes, Grèce

Type
Communication / Conférence
Date
1999
Conference title
5th International Conference on Decision Science Institute, DSI'99
Conference date
1999-06
Conference city
Athènes
Conference country
Grèce
Metadata
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Author(s)
Kalika, Michel
Subjects / Keywords
Marketing; Gestion des connaissances
JEL
M31 - Marketing