The dimensions of marketing knowledge- an exploratory study

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Date
1999
Dewey
Marketing
Sujet
Marketing; Gestion des connaissances
JEL code
M31
Conference name
5th International Conference on Decision Science Institute, DSI'99
Conference date
06-1999
Conference city
Athènes
Conference country
Grèce
URI
https://basepub.dauphine.fr/handle/123456789/3299
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Author
Kalika, Michel
Type
Communication / Conférence