The dimensions of marketing knowledge- an exploratory study
Date
1999Dewey
MarketingSujet
Marketing; Gestion des connaissancesJEL code
M31Conference name
5th International Conference on Decision Science Institute, DSI'99Conference date
06-1999Conference city
AthènesConference country
GrèceCollections
Metadata
Show full item recordAuthor
Kalika, Michel